Lead magnets allow you to build your email marketing list more rapidly and with much more targeted prospects.
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Email marketing has been around for several years, and it is among the most cost-effective lead building and lead generation techniques available. But getting people to register for an email listing can be difficult. Depending on whose statistics you read, typical email list lookup speeds hover around 2% and many companies have lower prices. One way to improve those opt-in rates (and improve the results of your email marketing) is to use a direct magnet.
What is a lead magnet?
A lead magnet is something of additional value you provide every new subscriber in trade for them providing you their email address on your opt-in type. Typically, it’s a reduction or one of a kind content that could be helpful for your viewers. Advertisers frequently call lead magnets ethical bribes and they are proven to significantly boost signup conversion rates for almost any website.
In this guide, we will show you the nuts and bolts of producing lead magnets and using them to build an email list. We’ll also provide a few incentive ideas that should help you begin.
How to Implement Lead Magnets: a Quick Step-By-Step Guide
If you are skeptical about the ROI of lead magnets, here are two facts that will convince you.
First, lead magnets convert website visitors into readers more effectively than generic”Subscribe to updates” calls-to-action, and you’re going to discover enough proof of the online. Require the famous case study shared by an SEO expert Brian Dean that managed to increase subscription rates from .54%. To 4.82percent using a lead magnet.
Second, implementing this strategy consumes less time than it might appear at first. Even in the event that you decide that material is the sole value you can offer in trade for a subscription, it doesn’t mean that you need to make it from scratch. There are several formats we will talk about in this informative article allowing you to create a decent lead magnet in less than a couple of hours.
For you to get a better picture of prospective time investment, we’ve broken down the entire process into specific steps.
1. Choose an incentive to your audience
For e-commerce websites, discounts, free shipping, and exclusive deals might be the very first, the most evident, and also the most effective idea. However, what do you need to offer in case you’ve got a completely different business model not related to selling physical items?
Think from the perspective of your client character. As a business owner, you must have a great understanding of your audience’s pain points and the solutions they are looking for. When beginning, you can use several sources of inspiration: comments on your own site, questions your support staff receives, user opinions, market forums. If you are still hesitating, a brief site survey might provide invaluable insights and be a great help. By way of example, many bloggers use the simple”what’s your main business struggle at this time?”
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2. Decide what the right format to your guide magnet is
Though eBooks used to be the most popular sort of lead magnet, now people tend to be more incentivized by briefer forms of articles. You can blame the notorious attention span or the quantity of articles on the Internet, but chances are, a piece of information which may be consumed quickly and applied instantly will be more popular than a multipage report.
And this is very good news because you don’t need to allocate an excessive amount of time and attempt to lead magnet creation. As soon as you choose the problem you’re going to be helping your subscribers to resolve, consider such formats like a checklist, a cheat sheet, a toolkit, a movie tutorial. Provided that you probably have all of the essential knowledge and experience to prepare it, creating a lead magnet shouldn’t take you longer than a couple of hours. Bryan Harris, the founder of Videofruit, even suggests creating lead magnets on the grounds of your popular blog articles as a time-saving technique.
Depending upon your business, other choices could include access to your webinar, a series of video lessons, a free email course, a short consultation, and much more.
3. Give it on your email subscription types
Popups and slide-ins would be the best method to promote a lead magnet and receive new subscribers. They provide enough property to create an eye-catching call-to-action, and they’re just turned out to be more effective at collecting emails. Even without any special offer, popups tend to push at least twice more signups than an embedded opt-in form.
If you don’t know how to add a popup opt-in form to your site, you will find many programs that can be found on the market. GetSiteControl subscription forms may be a good solution for you to begin with. Additionally, using the $19/month price tag, it’s also quite affordable even for small business owners.
All you have to do is include the supply of a direct magnet on the most visited (and ideally the most relevant to the material of your guide magnet) website pages and prepare the terms under which a popup will appear.
4. Think through the delivery process
Using your email marketing applications, you can set up an automatic email that will include a coupon code or a link leading to the guaranteed piece of content. The latter could be a hyperlink to a PDF saved in your Dropbox and readily available for downloading — no reason to overthink this part.
An additional way to deliver a lead magnet is by way of the subscription form itself. When a person hears it out, right on the popup, you can display a”Thank you for subscribing to” message together with the connection for downloading the content.
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Now that you have the idea about what is necessary to create a direct magnet in practice, let us look at real life examples: direct magnets that help various companies collect email readers and don’t need creating new long-form content from scratch.
Discounted or free shipping. Naturally, these are the most obvious and probably the most well-known alternatives for e-commerce stores prepared to construct an email list. It’s possible to provide coupons a couple of seconds after a visitor lands on a webpage or right before they depart it — using the exit-intent technology. Both moments are when the people’ focus is at its peak.
Guide. Guides could be created based on the queries from your audience or your own best-performing blog posts. Ideally, you want a manual to be applicable to this webpage it’s offered on. For instance, in exchange for a subscription, Business Know-How supplies a free manual with 33 ways to build an email list. It’s encouraged on the pages pertinent to the subject of email marketing and you get the URL to download it via email as soon as you confirm your subscription. A”toolkit” is an umbrella term used for curated lists of helpful resources: formulas, tools, templates, and advice.
By way of example, Semrush, a renowned search engine optimization platform offers a toolkit for producing a successful PPC campaign. Why is their lead magnet offer genuinely tempting is a succinct overview of just what is contained to the toolkit and how long it will take you to implement the hints shared there. A cheat sheet is merely a concise set of notes for quick reference handily summarizing lengthy and often specialized pieces of content.
People love cheat sheets as they are time savers and typically provide complex information in a format that is readable. You’re very likely to find them on IT-related sites offering cheat sheets for using specific technology. This is another fantastic opportunity to re create some of your favorite blog articles into a lead generation incentive. WPBuffs, a WordPress Website Service and Maintenance Company, offers 2 checklists to attain high page loading times and be sure your WP site is protected as their direct magnet. After you put in them, every one is actually a 4-page PDF using 12 checkboxes you can also conveniently print out if you would like.
Templates and spreadsheets. If your audience includes beginners at any niche, templates may be a winning format of a direct magnet to you. We’ve seen these incentives offered by bloggers teaching social media, photography and videography, realtors, internet designers, and even healthy lifestyle magazines.
Webinar access. If you’re planning to run a webinar on the subject you have unique experience in, that could be a strong incentive for individuals to register. Announce the date and time of the event and ask your website visitors to register if they want to receive the access link. Jon Morrow, the founder of Smart Blogger successfully utilizes this technique to talk about his understanding and entice new email readers.
As of now, email shows the maximum ROI of all marketing channels. Therefore, a 1 percent growth of your subscriber base will deliver significant value for your business, and utilizing lead magnets is 1 way to achieve that level of growth quickly.
Our advice? If you’ve never tried using incentives to raise signups before, don’t go for perfection. For starters, select a lead magnet you can create over a weekend, place it on the subscription popup, and A/B examine the copy. Then optimize your offer till you see the desired conversions rates. Good luck!